طراحی مدل آمیختگی مشتری با برند در شبکه‌های اجتماعی با تأکید بر پیش‌ران‌ها و نتایج با استفاده از روش فراترکیب

سجادی، حمید. (1396). فراترکیب نقاط ضعف و تسهیل کننده‌های برنامه‌های توسعه ملی. فصلنامه علمی پژوهشی دولت پژوهی. 3(10)، 65-108.

سهرابی، بابک.، اعظمی، امیر. و یزدانی، حمیدرضا. (1390). آسیب شناسی پژوهش‌های انجام شده در زمینه مدیریت اسلامی با رویکرد فراترکیب. فصلنامه چشم انداز مدیریت دولتی. 2(6)، 9-24.

Ahn, J. & Back, K. (2018). Antecedents and consequences of customer brand engagement in

      integrated resorts. International Journal of Hospitality Management. 75, 144-152.

Azkia, M. & Tavakoli, M. (2005). Meta-Analysis of Job Satisfaction Studies in Educational

     Organizations. Journal of Social Science, 27(27), 1-26.

Barger, V. Peltier. J. & Schultz. D. (2016). Social media and consumer engagement: A review and

      research agenda. Journal of Research in Interactive Marketing, 10 (4), 268-287.

Bowden, J. (2009). The Process of Customer Engagement: A Conceptual Framework. Journal of

     Marketing Theory and Practice. 17 (1), 63-74.

Brodie, R. J. Hollebeek, L. D. Juric, B. & Ilic, A. (2011). Customer Engagement: Conceptual

      Domain, Fundamental Propositions and Implications for Research. Journal of Service Research,

      14 (3), 252-271.

Brodie, R. J. Ilic, A. Juric, B. & Hollebeek, L. (2013). Customer Engagement in a Virtual Brand

      Community: An Exploratory Analysis. Journal of Business Research. 66 (1), 105-114.

Carlson, J., Gudergan, S., Gelhard, C. and Rahman, M. (2019). Customer engagement with brands in

      social media platforms: Configurations, equifinality and sharing, European Journal of Marketing,

      53 (9), 1733-1758.

Chen, J. Weng, R. & Huang, C. (2018). A multilevel analysis of customer engagement, its

      antecedents, and the effects on service innovation, Total Quality Management & Business

      Excellence, 29 (3-4), 410-428.

Cheung, C. M. Lee, M. K. & Jin, X.-L. (2011). Customer Engagement in an Online Social Platform:

     A Conceptual Model and Scale Development. Thirty second International Conference on

      Information Systems, Shanghai.

Chan, T. Zheng, X. Cheung, C. Lee, M. & Lee, Z. (2014). Antecedents and consequences of

      customer engagement in online brand communities. Journal of Marketing Analytics. 2 (2), 81–97.

Claffey, E. Brady, M. (2014). A model of consumer engagement in a virtual customer environment.

      Journal of Customer Behaviour. 13(4), 325-346.

Cvijikj, I.P. and Michahelles, F. (2014). Online Engagement Factors on Facebook Brand Page. Social

      Network Analysis and Mining. 3 (4), 843-861.

Dessart, L. (2017). Social media engagement: a model of antecedents and relational outcomes,

      Journal of Marketing Management, 33 (5-6), 375-399.

Dessart, L. Veloutsou, C. and Morgan-Thomas, A. (2015). Consumer Engagement in Online Brand

        42.   Communities: A Social Media Perspective. Journal of Product & Brand Management, 24 (1), 28-

Dessart, L., Veloutsou, C. and Morgan-Thomas, A. (2016). “Capturing Consumer Engagement:

      426.  Duality, Dimensionality and Measurement”, Journal of Marketing Management, 3 (5), pp. 399-

Dewnarain, S. Ramkissoon, H. & Mavondo, F. (2019). Social Customer Relationship Management:

      An Integrated Conceptual Framework, Journal of Hospitality Marketing & Management, 28

      (2), 172-188.

Dijkmans, C. Kerkhof, P. & Beukeboom, C. (2015). A stage to engage: Social media use and

      corporate reputation. Journal of Tourism Management. 47, 58-67.

Dolan, R. Conduit, J. Fahy, J. & Goodman, S. (2016). Social media engagement behaviour: a uses

     and gratifications perspective. Journal of Strategic Marketing. 24(3-4), 261-277.

Egger, M. Smith, GD. & Phillips AN. (1997). Meta-analysis: principles and procedures. British

      medical journal. 315 (7121), 1530- 1537.

Farook, F. & Abeysekara N. (2016). Influence of Social Media Marketing on Customer Engagement.

      International Journal of Business and Management Invention. 5 (12), 115-125.

Finfgeld, D, L. (2003). Meta synthesis: The state of the art—so far. Journal of Qualitative Health

     Research. 13(7), 893-904.

France, C. Merrilees, B. & Miller, D. (2016). An integrated model of customer-brand engagement:

     Drivers and consequences. Journal of Brand Management.

Gong, T. (2018). Customer brand engagement behavior in online brand communities. Journal of

      Services Marketing. 32 (3), 286-299. 

Greve, G. (2014). The moderating effect of customer engagement on the brand image – brand loyalty

      relationship. Journal of Social and Behavioral Sciences. 148, 203 – 210.

Gummerus, J. Liljander, V. Weman, E. and Pihlstrom, M. (2012). Customer Engagement in a

      Facebook Brand Community. Journal of Management Research Review, 35 (9), 857-877.

Harrigan, P. Evers, U. Miles, M. & Daly T. (2017). Customer engagement with tourism social media

      brands. Journal of Tourism Management. 59, 597-609.

Harrigan, P. Evers, U. Miles, M. & Daly T. (2017). Customer engagement and the relationship

      between involvement, engagement, self-brand connection and brand usage intent. Journal of

      Business Research. 88, 388-396.

Helme-Guizon, A. & Magnoni, F. (2019). Consumer Brand Engagement and Its Social Side on

      Brand-Hosted Social Media: How do they contribute to brand loyalty? Journal of Marketing

     Management, 35 (7-8), 716-741.

Hidayanti, I. Herman, L. & Farida, N. (2018). Engaging Customers through Social Media to Improve

      Industrial Product Development: The Role of Customer Co-Creation Value. Journal of

      Relationship Marketing. 17 (1), 17-28.

Hollebeek, L. (2017). Developing business customer engagement through social media engagement-

      platforms: An integrative S-D logic/RBV-informed model. Journal of Industrial Marketing

      Management. 81, 89-98.

Hollebeek, L. & Brodie, R. (2016). Non-Monetary Social and Network Value: Understanding the

      Effects of Non-Paying Customers in New Media. Journal of Strategic Marketing. 24, 169-174.

Hollebeek, L. Conduit J. & Brodie R. (2016). Strategic drivers, anticipated and unanticipated

      outcomes of customer engagement. Journal of Marketing Management. 32(5-6), 393-398.

Hollebeek, L. Glynn, M. & Brodie, R. (2014). Consumer Brand Engagement in Social Media:

      Conceptualization, Scale Development and Validation. Journal of Marketing Management, 27 (7–

     8), 785–807.

Hutter, K., Hautz, J., Dennhardt, S. and Füller, J. (2013). The impact of user interactions in social

      media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of

     Product & Brand Management. 22 (5/6), 342-351.

Kabadayi, S. & Price, K. (2014). Consumer – brand engagement on Facebook: liking and commenting

     behaviors. Journal of Research in Interactive Marketing. 8 (3), 203-223.

Kumar, V. & Rajan, Bharath & Gupta, Shaphali & Pozza, Ilaria. (2019). Customer engagement in

     service. Journal of the Academy of Marketing Science. 47 (1), 138–160.

Lim, J. Hwang Y. Kim, S. & Biocca, F. (2015). How social media engagement leads to sports

     channel loyalty: Mediating roles of social presence and channel commitment. Journal of

     Computers in Human Behavior. 46, 158–167.

Lima, V., Irigaray, H. and Lourenco, C. (2019). Consumer engagement on social media: insights from

     a virtual brand community. Qualitative Market Research. 22 (1), 14-32.

Liu, X. Shin, H. Burns, A. (2019). Examining the impact of luxury brand's social media marketing

     on customer engagement: Using big data analytics and natural language processing. Journal of

     Business Research. 97, 268-280.

Malciute, J. & Chrysochou, P. (2013). Customer Brand Engagement on Online Social Media

      Platforms: A Conceptual Model and Empirical Analysis. 42nd European Marketing Academy

     Conference 

Malhotra, A. Malhotra, C.K. and See, A. (2013). How to Create Brand Engagement on Facebook.

     MIT Sloan Management Review. 54(2), 18-20.

Malthouse, E. C. Haenlein, M. Skiera, B. Wege, E. & Zhang, M. (2013). Managing Customer

     Relationships in the Social Media Era: Introducing the Social CRM House. Journal of Interactive

     Marketing. 27(4), 270-280.

Malthouse, E. C. Calder, B. Kim, S. & Vandenbosch, M. (2015). Evidence that user-generated

     content that produces engagement increases purchase behaviours. Journal of Marketing

     Management. 32 (5-6), 427-444.

Marbach, J. Lages, C. & Nunan, D. (2016). Who are you and what do you value? Investigating the

      role of personality traits and customer perceived value in online customer engagement, Journal of

     Marketing Management. 32 (5-6), 502-525.

Mirbagheri, S. Najmi, M. (2019). Consumers' engagement with social media activation campaigns:

     Construct conceptualization and scale development. Journal of Psychology and Marketing. 36,

     376– 394.

Moliner, M., Monferrer-Tirado, D. and Estrada-Guillén, M. (2018). Consequences of customer

      engagement and customer self-brand connection, Journal of Services Marketing, 32 (4), 387-399.

Mollen, A. & Wilson, H. (2010). Engagement, Telepresence and Interactivity in Online Consumer

      Experience: Reconciling Scholastic and Managerial Perspectives. Journal of Business Research.

      63 (9-10), 919-925.

O'Brien, H. L. (2010). The Influence of Hedonic and Utilitarian Motivations on User Engagement:

      The Case of Online Shopping Experiences. Interacting with Computers. 22 (5), 344-352.

Pansari, A. Kumar, V. (2017). Customer engagement: the construct, antecedents, and

      consequences. Journal of the Academy of Marketing Science. 45, 294–311.

Patterson, P. Yu, T. and Ruyter, K.d. (2006). Understanding customer engagement in services.

      Proceedings of the Australian and New Zealand Marketing Academy 2006 Conference:

     Advancing Theory, Maintaining Relevance, Brisbane.

Poorrezaei, M. (2016). Customer engagement: conceptualisation, measurement and validation, PhD

     thesis, University of Salford.

Porter, C. E. Donthu, N. MacElRoy, W. & Wydra, D. (2011). How to Foster and Sustain

     Engagement in Virtual Communities. California Management Review, 53 (4), 80-110.

Rather, R. Hollebeek, L. & Islam, J. (2019). Tourism-based customer engagement: the construct,

     antecedents, and consequences. The Service Industries Journal. 39 (7-8), 519-540.

Sajadi, H. (2017). Meta-Synthesis of Weak Points and Facilitators of Iran’s National Development

     Plans. Journal of Studies the state, 3(10), 65-108. (In Persian)

Sandelowski, M and J, Barroso. (2003). Toward a meta synthesis of qualitative findings on

     motherhood in HIV-positive women. Research in Nursing & Health, 26(2), 153-170.

Sandelowski, M and J, Barroso. “Handbook for synthesizing qualitative research”, New York, NY:

     Springer, 2007.

Sashi, C., Brynildsen, G. and Bilgihan, A. (2019). Social media, customer engagement and advocacy:

      An empirical investigation using Twitter data for quick service restaurants. International Journal

     of Contemporary Hospitality Management. 31 (3), 1247-1272.

Sashi, C. M. (2012). Customer Engagement, Buyer-Seller Relationships and Social Media

    . Management Decision. 50)2(, 253-272.

Shawky, S., Kubacki, K., Dietrich, T. and Weaven, S. (2019). Using social media to create

     engagement: a social marketing review. Journal of Social Marketing. 9 (2), 204-224.

Sohrabi, B. Aazami, A. & Yazdani H. (2011). The Pathology of The Research of Islamic

 Manangement Based on Meta Synthesis. Journal of Publice Administration Perspective, 2(6), 9-

24. (In Persian)

Solem, B. & Pedersen, P. (2015). The effects of regulatory fit on customer brand engagement: an

      experimental study of service brand activities in social media. Journal of Marketing Management.

      32 (5-6), 445-468.

Tafesse, W. (2016). An Experiential Model of Consumer Engagement in Social Media. Journal of

     Product & Brand Management. 25(5), 424-434.

Thakur R. (2018). Customer engagement and online reviews, Journal of Retailing and Consumer

     Services. 41, 48-59.

Tsai, W. & Men, L. (2013). Motivations and Antecedents of Consumer Engagement With Brand

      Pages on Social Networking Sites. Journal of Interactive Advertising. 13 (2), 76-87.

Van Doorn, J. Lemon, K. Mittal V. Nass, S. Pick, D. Pirner, P. & Verhoef, P. (2010). Customer

      Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service

      Research. 13(3),253-266.

Verhagen, T. Swen, E. Feldberg^, F. Merikivi^, J. (2015). Benefitting from virtual customer

     environments: An empirical study of customer engagement. Journal of Computers in Human

     Behavior. 48, 340-357.

Verhoef, p. Reinartz, W. Krafft, M. (2010). Customer Engagement as a New Perspective in

     Customer Management. Journal of Service Research. Vol 13, Issue 3, 247-252.

Vivek, S. D. Beatty, S. E. & Morgan, R. M. (2012). Customer Engagement: Exploring Customer

     Relationships Beyond Purchase. Journal of Marketing Theory and Practice, Vol. 20, Issue 2, 122-

    146.

Vivek, S. D. Beatty, S. E. Dalela, V. & Morgan, R. M. (2014). A Generalized Multidimensional

     Scale for Measuring Customer Engagement. Journal of Marketing Theory & Practice. Vol. 22,

     Issue 4, 401-420.

Vries, N. & Carlson, J. (2014). Examining the drivers and brand performance implications of

      customer engagement with brands in the social media environment. Journal of Brand

      Management. 21, 495–515.

Wirtz, J. Ramaseshan, B. Ambtam, A. D. Bloemer, J. Horvath, C. Klundert, J. v. et al. (2013),

      Managing brands and customer engagement in online brand communities. Journal of Service

     Management. Vol. 24, Issue 3, pp. 223-244.

Yang, S. Lin, S. Carlson, J. & Ross Jr, W. (2016). Brand engagement on social media: will firms’

     social media efforts influence search engine advertising effectiveness?. Journal of Marketing

    Management. 32 (5-6), 526-557.

Zheng, X., Cheung, C., Lee, M. and Liang, L. (2015). Building brand loyalty through user

    engagement in online brand communities in social networking sites. Information Technology &

    People. Vol. 28 No. 1, pp. 90-106.