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Nazarian Madavani, Abbas, Monazzami, Amir Hosain, Barati, Hadi. (1399). Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums. جلوه هنر, 1(1), 79-98. doi: 10.22051/sbj.2021.36975.1010
Abbas Nazarian Madavani; Amir Hosain Monazzami; Hadi Barati. "Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums". جلوه هنر, 1, 1, 1399, 79-98. doi: 10.22051/sbj.2021.36975.1010
Nazarian Madavani, Abbas, Monazzami, Amir Hosain, Barati, Hadi. (1399). 'Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums', جلوه هنر, 1(1), pp. 79-98. doi: 10.22051/sbj.2021.36975.1010
Nazarian Madavani, Abbas, Monazzami, Amir Hosain, Barati, Hadi. Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums. جلوه هنر, 1399; 1(1): 79-98. doi: 10.22051/sbj.2021.36975.1010

Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums

Sports Business Journal
مقاله 6، دوره 1، شماره 1، فروردین 2021، صفحه 79-98    اصل مقاله (948.23 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2021.36975.1010
نویسندگان
Abbas Nazarian Madavani* 1؛ Amir Hosain Monazzami2؛ Hadi Barati3
1Assistant Professor, Department of Sports Management, Faculty of Sports Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran.
2Assistant Professor, Sport Management, Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran.
3MSc, Sport Management, Sport Sciences, Shahid Rajaee Teacher Training University, Tehran.
چکیده
Purpose: The feeling of security in public sports stadiums is one of the most critical indicators for the quality of the arena. The use of environmental graphics in stadiums can create a sense of security in the spectators. This study aimed to design a communication model of environmental graphics and a sense of security in Iranian soccer spectators.
Methodology: An applied method was adopted for this descriptive-explanatory research. The researcher-made questionnaire with five environmental graphics components and six feelings of security was used for data collection. Fifteen experts confirmed the validity of the questionnaire and its overall reliability for environmental graphics and security. The study's statistical population included the spectators of the Iranian Premier League, among whom 384 people were selected in proportion to the size of stadiums.
Findings: The results showed a significant relationship between environmental graphics and feeling of security in spectators and that the intensity of this relationship was 0.553 based on R2 criterion, indicating a strong correlation between these two variables. Therefore, in the design, construction and installation of soccer stadiums, it is necessary to instil a sense of security in the spectators present in the stadium and prevent social and cultural anomalies or non-return of spectators to the stadiums using the capacity of graphic, environmental experts.
Originality: This article is valuable and unique because it analyzes the relationship between new variables of Environmental Graphics and Feeling of Security in Spectators.
کلیدواژه‌ها
Advertising؛ Fans؛ Football؛ Sports Arena؛ Sports Venue
عنوان مقاله [English]
طراحی مدل ارتباط بین گرافیک محیطی و احساس امنیت در تماشاگران استادیوم‌های فوتبال ایران
نویسندگان [English]
عباس نظریان مادوانی1؛ امیرحسین منظمی2؛ هادی براتی3
1استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت دبیر شهید رجایی، تهران، ایران.
2استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت معلم شهید رجایی، تهران، ایران.
3کارشناسی ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت معلم شهید رجایی، تهران، ایران.
چکیده [English]
هدف:احساس امنیت در فضاهای عمومی یکی از مهم‌ترین شاخصه‌ای کیفیت فضا محسوب می‌شود و به نظر می‌رسد بهره‌مندی از ﮔﺮاﻓﻴﻚ ﻣﺤﻴﻄﻲ استادیوم‌ها بتواند موجب ایجاد حس امنیت در تماشاگران شود. لذا هدف پژوهش حاضر، طراحی مدل ارتباطی گرافیک محیطی و حس امنیت در تماشاگران فوتبال ایران بود.
روش : روش پژوهش توصیفی-تبیینی از نوع کاربردی و ابزار جمع‌آوری داده‌ها، پرسشنامه محقق ساخته‌ای با 5 مؤلفه گرافیک محیطی و 6 مؤلفه احساس امنیت بود که روایی آن توسط 15 تن از متخصصین و پایایی کلی پرسشنامه با استفاده از آزمون آلفای کرونباخ (گرافیک محیطی 0/748، احساس امنیت 0/911) و پایایی ترکیبی (گرافیک محیطی 0/800، احساس امنیت 0/925) به­دست آمد. مؤلفه‌های گرافیک محیطی شامل علائم راهنمایی، پیکتوگرام، طراحی گرافیکی (دیوارنوشته)، آگهی و پوسترتبلیغاتی و سیستم هدایت بصری و مؤلفه‌های احساس امنیت شامل حس مکان، هویت مکان، خاطره‌انگیزی، خوانایی، ادراک عمومی و لذت بصری و نهایتاً فرم و ریخت‌شناسی بود. جامعه آماری مورد مطالعه، تماشاگران استادیوم‌های فوتبال لیگ برتر ایران و نمونه آماری 384 نفر بود که به‌صورت تصادفی ساده و متناسب با حجم استادیوم‌ها انتخاب شدند.
یافته‌ها: نتایج تحقیق نشان داد بین گرافیک محیطی و احساس امنیت در تماشاگران ارتباط معناداری وجود دارد و شدت این ارتباط بر اساس معیارR2  در نرم‌افزار PLS برابر 0/553 بود که نشان­گر ارتباط قوی بین این دو متغیر است. ازاین‌رو ضروری است در طراحی، ساخت و تجهیز استادیوم‌های فوتبال، با استفاده از ظرفیت متخصصان گرافیک محیطی، حس امنیت به تماشاگران حاضر در ورزشگاه القاء شود و تا از ناهنجاری‌های اجتماعی، فرهنگی یا عدم بازگشت مجدد به ورزشگاه‌ها، پیشگیری گردد.
اصالت و ابتکار مقاله:  در این مقاله به طراحی یک مدل نوین با ارتباطی دهی بین دو متغیر تحت عنوان گرافیک محیطی و احساس امنیت با جامعه تماشاگران فوتبال پرداخته شده است.
کلیدواژه‌ها [English]
اماکن ورزشی, استادیوم‌های ورزشی, تبلیغات, هواداران, فوتبال
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آمار
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