اثر لوگوی تولیدکننده در خرده‌فروشی‌ها بر رفتار خرید بر اساس اثر زمینه و تئوری علامت‌دهی

امینی کسبی، حسین؛ اسفیدانی، محمدرحیم؛ شاه‌‌حسینی، محمدعلی (1394)، تأثیر نوسازی لوگو بر نگرش مشتریان به برند (مطالعه موردی لوگوی بانک مهر اقتصاد)، فصلنامه مدیریت برند،2)14 (96-69.

حقیقی، محمد؛ اسفیدانی، محمدرحیم؛ امیرشاهی، میراحمد و سلیم، شیرین (1397)، برندسازی شرکتی با استفاده از رویکرد نظریه داده‌بنیاد (موردمطالعه: شرکت‌های صنعت ساختمان)، فصلنامه مدیریت برند، 5 )3 (78-39.

 Amini, H. & Esfidani, M. (2016). The Effect of Logo Renovation on Customers' Attitudes Towards Brand (Case Study of Mehr Eghtesad Bank Logo), Quarterly Journal of Brand Management, 2 (14), 96-69 (In Persian)

Haghighi, M.,Esfidani, M.,Amirshahi, M. & Salim, Sh. (2019). Corporate Branding Using Data Foundation Theory Approach (Case Study: Construction Industry Companies), Quarterly Journal of Brand Management, 5(3), 78-9(In Persian)

Ailawadi, K. L., & Keller, K. L. (2004). Understanding retail branding: conceptual insights and research priorities. Journal of Retailing, 80(4), 331–342.

Ailawadi, K. L., Pauwels, K., & Steenkamp, J. B. E. M. (2008). Private-label use and store loyalty. Journal of Marketing, 72(6). https://doi.org/10.1509/jmkg.72.6.19

Akoglu, H. (2018). User’s guide to correlation coefficients. Turkish Journal of Emergency Medicine, 18(3), 91–93.

Alić, A., Činjarević, M., & Agić, E. (2020). The role of brand image in consumer-brand relationships: Similarities and differences between national and private label brands. Management and Marketing, 15(1). https://doi.org/10.2478/mmcks-2020-0001

Avila, M. A., Larco, J. A., Antonini, C., Ortiz, M. B., & Argueta, C. M. (2020). A discrete choice model for retailer selection in emerging markets. In Supply chain management and logistics in emerging markets. Emerald Publishing Limited.

Boisvert, J., & Ashill, N. J. (2018). The spillover effect of downward line extensions on US consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit. Psychology & Marketing, 35(10), 740–751.

Bolton, R. N., Gustafsson, A., Tarasi, C. O., & Witell, L. (2021). Managing A Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters. Journal of Retailing. https://doi.org/https://doi.org/10.1016/j.jretai.2021.03.004

Boulding, W., & Kirmani, A. (1993). A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality? Journal of Consumer Research, 20(1), 111–123.

Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67.

Cuong, D. T. (2020). The Impact Of Brand Experience Dimensions On Attitudinal Loyalty And Behavioral Loyalty Of Motorcycle Brands. Journal Of Advanced Research In Dynamical And Control Systems, 12, 682–690.

Davis, R., Buchanan-Oliver, M., & Brodie, R. J. (2000). Retail service branding in electronic-commerce environments. Journal of Service Research, 3(2), 178–186.

Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131–157.

Field, A. (2009). Logistic regression. Discovering Statistics Using SPSS, 264, 315.

Gaur, J., Amini, M., Banerjee, P., & Gupta, R. (2015). Drivers of consumer purchase intentions for remanufactured products. Qualitative Market Research: An International Journal.

Geyskens, I., Gielens, K., & Gijsbrechts, E. (2010). Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research, 47(5). https://doi.org/10.1509/jmkr.47.5.791

Ghantous, N., & Christodoulides, G. (2020). Franchising brand benefits: An integrative perspective. Industrial Marketing Management, 91, 442–454.

Gil-Cordero, E., Rondan-Cataluña, F. J., & Rey-Moreno, M. (2020). Premium Private Label strategies: social networks and traditional perspectives. Journal of Innovation and Knowledge. https://doi.org/10.1016/j.jik.2020.06.003

Hadjielias, E., Dada, O. (Lola), & Eliades, K. (2021). Entrepreneurial process in international multiunit franchise outlets: A social capital perspective. Journal of Business Research, 134, 13–28. https://doi.org/https://doi.org/10.1016/j.jbusres.2021.05.022

Helm, R., & Mark, A. (2007). Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products. International Journal of Product Development, 4(3–4), 396–411.

Hofacker, J., Bryan, H., Sweitzer, S., Dickirson, D., & Milich, N. (2020). 4 Goodyears.

Kara, A., Rojas-Méndez, J. I., Kucukemiroglu, O., & Harcar, T. (2009). Consumer preferences of store brands: Role of prior experiences and value consciousness. Journal of Targeting, Measurement and Analysis for Marketing, 17(2). https://doi.org/10.1057/jt.2009.6

Karanges, E., Johnston, K. A., Lings, I., & Beatson, A. T. (2018). Brand signalling: An antecedent of employee brand understanding. Journal of Brand Management, 25(3), 235–249.

Karasek III, R., & Bryant, P. (2012). Signaling theory: Past, present, and future. Academy of Strategic Management Journal, 11(1), 91.

Kharouf, H., Biscaia, R., Garcia-Perez, A., & Hickman, E. (2020). Understanding online event experience: The importance of communication, engagement and interaction. Journal of Business Research.

Kirk, R. E. (2012). Experimental design. Handbook of Psychology, Second Edition, 2.

Kumar, J., & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of Product and Brand Management, 28(2). https://doi.org/10.1108/JPBM-04-2018-1840

Lee, J.-Y., Kim, K.-W., & Kim, G.-S. (2019). A Study on the Effect of Airline Brand Evidence on Brand Value, Brand Trust, Brand Attitude, and Word-of-mouth Intention. Journal of Convergence for Information Technology, 9(10), 71–80.

Liao, J., Chen, Y., Lin, W., & Mo, L. (2020). The influence of distance between decoy and target on context effect: Attraction or repulsion? Journal of Behavioral Decision Making.

Lieven, T., Grohmann, B., Herrmann, A., Landwehr, J. R., & Van Tilburg, M. (2015). The effect of brand design on brand gender perceptions and brand preference. European Journal of Marketing.

Manzur, E., Olavarrieta, S., Hidalgo, P., Farías, P., & Uribe, R. (2011). Store brand and national brand promotion attitudes antecedents. Journal of Business Research, 64(3). https://doi.org/10.1016/j.jbusres.2009.11.014

Marini, M., Ansani, A., & Paglieri, F. (2020). Attraction comes from many sources: Attentional and comparative processes in decoy effects. Judgment & Decision Making, 15(5).

Martos-Partal, M., & González-Benito, Ó. (2011). Store brand and store loyalty: The moderating role of store brand positioning. Marketing Letters, 22(3). https://doi.org/10.1007/s11002-010-9126-x

Melewar, T. C., Nguyen, B., Merrilees, B., Japutra, A., & Keni, K. (2015). The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality. Asia-Pacific Journal of Business Administration.

Meza, S., & Sudhir, K. (2010). Do private labels increase retailer bargaining power? Quantitative Marketing and Economics, 8(3). https://doi.org/10.1007/s11129-010-9085-9

Mishra, S., Umesh, U. N., & Stem Jr, D. E. (1993). Antecedents of the attraction effect: An information-processing approach. Journal of Marketing Research, 30(3), 331–349.

Mitchell, V. W., & Balabanis, G. (2021). The role of brand strength, type, image and product-category fit in retail brand collaborations. Journal of Retailing and Consumer Services, 60, 102445. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102445

Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25(sup1), 73–86. https://doi.org/10.1080/08974438.2013.800008

Onur, I., Bruwer, J., & Lockshin, L. (2020). Reducing information asymmetry in the auctioning of non-perishable experience goods: The case of online wine auctions. Journal of Retailing and Consumer Services, 54, 102060.

Pérez, M. S., Abad, J. C. G., Carrillo, G. M. M., & Fernández, R. S. (2007). Effects of service quality dimensions on behavioural purchase intentions. Managing Service Quality: An International Journal.

Peters, C., & Bodkin, C. D. (2021). Retail store community and its impact on store success. International Journal of Retail & Distribution Management, 49(6), 735–751. https://doi.org/10.1108/IJRDM-05-2020-0165

Prelec, D., Wernerfelt, B., & Zettelmeyer, F. (1997). The role of inference in context effects: Inferring what you want from what is available. Journal of Consumer Research, 24(1), 118–125.

Rodrigues, C., & Brandão, A. (2021). Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand. The International Review of Retail, Distribution and Consumer Research, 31(1), 78–105. https://doi.org/10.1080/09593969.2020.1768577

Ryan, T. P., & Morgan, J. P. (2007). Modern experimental design. Journal of Statistical Theory and Practice, 1(3–4), 501–506.

Sashi, C. M., & Karuppur, D. P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review.

Sethuraman, R., & Gielens, K. (2014). Determinants of store brand share. Journal of Retailing, 90(2). https://doi.org/10.1016/j.jretai.2014.04.002

Ter Braak, A., Dekimpe, M. G., & Geyskens, I. (2013). Retailer private-label margins: The role of supplier and quality-tier differentiation. Journal of Marketing, 77(4), 86–103.

Ter Braak, A., Geyskens, I., & Dekimpe, M. G. (2014). Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions. Journal of Retailing, 90(2). https://doi.org/10.1016/j.jretai.2014.01.003

Vahdat, A., Hafezniya, H., Jabarzadeh, Y., & Thaichon, P. (2020). Emotional Brand Attachment and Attitude toward Brand Extension. Services Marketing Quarterly, 41(3), 236–255.

Wu, S., & Lo, C. (2009). The influence of core‐brand attitude and consumer perception on purchase intention towards extended product. Asia Pacific Journal of Marketing and Logistics.

Yulistiana, I., Dewi, R. V., Mas’ adi, M., Sunarsi, D., & Erlangga, H. (2021). Did Brand Perceived Quality, Image Product And Place Convenience Influence Customer Loyalty Through Unique Value Proposition? Journal of Contemporary Issues in Business and Government, 27(1), 2854–2867.

Zachary, M. A., McKenny, A. F., Short, J. C., Davis, K. M., & Wu, D. (2011). Franchise branding: An organizational identity perspective. Journal of the Academy of Marketing Science, 39(4), 629–645.

Zhou, Z., Ding, Y., Feng, W., & Ke, N. (2021). Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background. Journal of Business Research, 130, 364–375.