طراحی الگوی برندسازی شخصی کارمند در صنعت بیمه ایران با روش داده‌بنیاد

بازرگان، عباس. (1399). مقدمه­ای بر روش­های تحقیق کیفی و آمیخته: رویکردهای

 متداول در علوم رفتاری. تهران: نشر دیدار

محمدپور، احمد (1392). تجربه نوسازی (مطالعه تغییر و توسعه در هورامان با روش

 نظریه زمینه­ای). تهران: انتشارات جامعه­شناسان.

محمدی، بیوک (1393). اصول روش تحقیق کیفی. تهران: پژوهشگاه علوم انسانی و

 مطالعات فرهنگی.

میقانی، سمانه؛ امیرشاهی میراحمد، دانایی، حبیب­الله؛ خدیور، آمنه. (1399). طراحی

الگوی جامع خرید پوشاک دارای برند لوکس در ایران با استفاده از نظریه داده­بنیاد. فصلنامه مدیریت برند،7(24): 15-54.

Bazargan, Abbas (2020). Introduction to Qualitative and Mixed

      esearch     Methods: Common Approaches in Behavioral

      Sciences. Tehran: Didar Publishing. (in Persian)

Busch, P. S., & Davis, S. W. (2018). Inside Out Personal Branding

      (IOPB):          Using Gallup Clifton StrengthsFinder 2.0 and 360

      Reach. Marketing Education Review, 28(3), 187-202.

Chen, C. P. (2013). Exploring personal branding on

      YouTube.  Journal of internet commerce, 12(4), 332-347.

Creswell, J. W. (2007). Qualitative inquiry and research design

      choosing among five approaches. 2nd Edition, California, Sage

      Publication.

Figurska, I. (2016). Personal Branding as an Element of Employees’ Professional Development. Human Resources Management & Ergonomics, 3(13), 33-47.

Gaur, S. S., Saransomrurtai, C., & Herjanto, H. (2015). Top global firms’ use of brand profile pages on SNS for marketing communication. Journal of Internet Commerce, 14(3), 316-340.

Gorbatov, S. Khapova, S. N., & Lysova, E. I. (2019). Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success. Frontiers in Psychology, 10(26), 1-13.

Jacobson, J. (2020). You are a brand: social media managers’  personal branding and the future audience. Journal of Product & Brand Management, 10(3), 1-13.

Karaduman, I. (2013). The effect of social media on personal  branding efforts of top level executives. Procedia-social and behaviaral sciences, 99(8), 465-473.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th global ed). England: Pearson, Prentice Hall.

Kvale, S. (1996). Interviews: An Introduction to qualitative research interviewing. Thousand Oaks, CA: Sage Publications.  

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of interactive marketing, 25(1), 37-50. 

Mansur, S., & Prabandari, P. (2020). Personal Branding in the Supply Chain Sector of the Establishment of Medco Energi’s Corporate Culture. International Journal of Supply Chain Management, 9(2), 692-699.

Mccool, L. B. (2019). Next-Gen Résumés: A Case Study of Using Transmedia Storytelling to Create Personal Branding on LinkedIn. Technical Communication, 66(3), 230-243.

Miles, S. J., & Mangold, W. G. (2005). Positioning Southwest Airlines through employee branding. Business horizons, 48(6), 535-545.

Mighani, S., Amirshahi, M., Danaei, H., & khadivar, A. (2021). Designing a comprehensive pattern for Purchasing Luxury Brand Apparel in Iran Using Grounded Theory. Quarterly Journal of Brand Management, 7(24): 15-54. (in Persian)

Minor-Cooley, D., & Parks-Yancy, R. (2020). The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes. Journal of Internet Commerce, 19(3), 241-261.

Mohammadi, Buick (2014). Principles of qualitative research method. Tehran: Institute of Humanities and Cultural Studies. (in Persian)

Mohammadpour, Ahmad (2013). Experience of modernization (study of change and development in Horaman by the method of grounded theory). Tehran: Sociologists Publications. (in Persian)

Mukhtar, A. H., & Jannah, S. R. (2016). Analysis of Leadership Style and Organizational Cultural Effect on Career Development at Ministry Religious Affairs in Jambi Province. Journal of Business and Management, 18(11), 65-74.

Ogutu, R. P. & Ougo, R. T. (2016). The Relationship Between Personal Branding and Career Success: A Case of Employees at Geothermal Development Company in Kenya. International Journal of Economics, Commerce and Management, 12(8), 282-306.

Parks-Yancy, R., & Coole, D. (2018). Be your best career architect! Here are the blueprints. USA, Sentia Publishing.

Pearce, C. (2015). The missing link in personal branding for employees. www.marketingmag.com.au/faq/.

Rampersad, H. (2009). Authentic Personal Branding: A New Blueprint for Building and Allligning a powerful Leadership Brand. USA, Information Age Publishing (IAP).

Shafiee, M., Gheidi, S., & Khorrami, M. S. (2020). Proposing a new framework for personal brand positioning. European Research on Management and Business Economics, 26(1), 45-54.

Strauss, A., & Corbin, J. (2014). Basics of qualitative research: Techniques and procedures for developing grounded theory. California: Thousand Oaks, CA: Sage Publications.

vallas, S. P., & Christin, A. (2018). Work and identity in an era of precarious employment: How workers respond to personal branding discourse. Work and Occupations, 45(1), 3–37.

Vosloban, R. I. (2014). Employee's personal branding as a competitive advantage: A managerial approach. The International Journal of Management Science and Information Technology (IJMSIT), 2(10), 147-159.

Wetsch, L., R. (2012). A personal branding assignment using social media. Journal of Advertising Education, 16(1), 30-36.

Zarkada, A. (2012). Concepts and constructs for personal branding: An exploratory literature review approach. SSRN.