طراحی مدل چند سطحی برندسازی کارفرما در نظام بانکداری تجاری

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علیزاده ثانی، محسن. و نجات، سهیل. (1395)، بررسی تأثیر جذابیت برند کارفرما بر تمایل استخدام نخبگان (مطالعة موردی: شرکت های زیرمجموعة وزارت نفت)، مجله مدیریت بازرگانی، 8 (1)، 205-228.

مرکباتی، شادی. (1394)، بررسی تأثیر برند کارفرما بر روی نگرش کارکنان در صنعت بیمه مورد مطالعه: دفتر مرکزی بیمه البرز، پایان نامه کارشناسی ارشد، دانشکده حسابداری و مدیریت، دانشگاه پیام نور استان تهران.

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