دانشگاه الزهرا

  اخبار و اعلانات

 آمار

تعداد نشریات25
تعداد شماره‌ها956
تعداد مقالات7,836
تعداد مشاهده مقاله13,203,415
تعداد دریافت فایل اصل مقاله9,330,938
Mousavi, Seyed Mohammad Mahdi, Asadollahi, Ehsan, Marefati, Akbar. (1401). Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board. جلوه هنر, 3(1), 85-99. doi: 10.22051/sbj.2023.41539.1046
Seyed Mohammad Mahdi Mousavi; Ehsan Asadollahi; Akbar Marefati. "Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board". جلوه هنر, 3, 1, 1401, 85-99. doi: 10.22051/sbj.2023.41539.1046
Mousavi, Seyed Mohammad Mahdi, Asadollahi, Ehsan, Marefati, Akbar. (1401). 'Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board', جلوه هنر, 3(1), pp. 85-99. doi: 10.22051/sbj.2023.41539.1046
Mousavi, Seyed Mohammad Mahdi, Asadollahi, Ehsan, Marefati, Akbar. Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board. جلوه هنر, 1401; 3(1): 85-99. doi: 10.22051/sbj.2023.41539.1046

Identifying and Prioritizing the Factors Affecting Brand Development of the Khorasan Razavi Volleyball Board

Sports Business Journal
مقاله 6، دوره 3، شماره 1 - شماره پیاپی 5، فروردین 2023، صفحه 85-99    اصل مقاله (942.89 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22051/sbj.2023.41539.1046
نویسندگان
Seyed Mohammad Mahdi Mousavi1؛ Ehsan Asadollahi* 2؛ Akbar Marefati2
1Master's student in Sports Management, Sanabad Golbahar Institute of Higher Education, Khorasan Razavi, Iran.
2Assistant professor, Faculty Member of Senabad Golbahar Institute of Higher Education, Khorasan Razavi, Iran.
چکیده
Purpose: One of the necessities of every sports committee in carrying out tasks, implementing programs, and achieving goals is the existence of appropriate financial resources.  The study aimed to identify and prioritize factors affecting the development of the Khorasan Razavi province volleyball team brand.
Methodology: The current study used Q methodology by the quantitative-qualitative mixed method. The 23 participants included athletes, coaches, referees, volleyball club managers, and brand experts.
Findings: The results showed that six mental patterns had affected the brand, including professionalism, media, power, education, events, and nationalism. Leading sport organizations must learn and train this science in their members and include branding training in their training programs. Furthermore, they hold annual junior and regular competitions, invite elites, hold scientific circles, and help develop the infrastructure. Although, it is necessary to develop the city and province sports brands.
Originality: We presented the solutions to develop the brand of the province's volleyball team.
کلیدواژه‌ها
Branding؛ Sports Team؛ Media؛ Event
عنوان مقاله [English]
شناسایی و اولویت‌بندی عوامل موثر بر توسعه برند هیات والیبال استان خراسان رضوی
نویسندگان [English]
سید محمد مهدی موسوی1؛ احسان اسداللهی2؛ اکبر معرفتی2
1دانشجوی کارشناسی ارشد مدیرت ورزشی موسسه آموزش عالی سناباد گلبهار، خراسان رضوی، ایران.
2استادیار، عضو هیئت علمی موسسه آموزش عالی سناباد گلبهار، خراسان رضوی، ایران.
چکیده [English]
هدف: یکی از وظایف ضروری هر هیئت ورزشی برای اجرای برنامه ها و دستیابی به اهداف، وجود منابع مالی مناسب است.
پژوهش حاضر با هدف شناسایی و اولویت‌بندی عوامل موثر بر توسعه برند هیات والیبال استان خراسان رضوی انجام شد.
روش: این پژوهش به روش کیو و آمیخته کمی- کیفی انجام شد. مشارکت کنندگان در این پژوهش شامل ۲۳ نفر از  ورزشکاران، مربیان، داوران و مدیران باشگاه والیبال و همچنین استاد دانشگاه با تخصص بازاریابی و برند بودند. 
یافته‌ها: براساس نظرات خبرگان، شش الگوی ذهنی شناسایی شدند که به ترتیب شامل توجه به حرفه‌ای‌‏گری، رسانه، نیروهای موثر، آموزش، رویداد، و ارزش‌های ملی بودند. سازمان‌های ورزشی پیشرو باید کارکنان خود را با علم و تخصص مدیریت برند آشنا سازند. همچنین مناسب است با برگزاری منظم مسابقات سالانه در رده‌های نوجوانان و جوانان، دعوت از نخبگان، و برگزاری همایش‌های علمی، به توسعه زیرساخت‌ها و رشد ارزش برند سازمان خود کمک کنند. اگرچه در کنار این فعالیت‌ها، رشد و توسعه برند ورزشی شهر و استان نیز ضروری است.
اصالت و ابتکار مقاله: راهکارهای ارائه شده می‌تواند برای توسعه برند هیات والیبال استان مورد استفاده قرار گیرند.
کلیدواژه‌ها [English]
برندسازی, تیم ورزشی, رسانه, رویداد
مراجع
  1. Abdollahzadeh, A., & Takali, H. (2017). Survey Brand Equity Volleyball Team of Mazandaran Kale. Journal of Sport Management Review, 9(43), 185-198. https://www.magiran.com/paper/1767733
  2. Arni, A., Syukri, S., Arfah, S. R., & Haq, N. I. (2022). Coffee Lappara product branding training at the Perpustakaan Kambing Community. Community Empowerment, 7(6), 942-947. https://journal.unimma.ac.id/index.php/ce/article/view/6101
  3. Benito-Ostolaza, J. M., & Sanchis-Llopis, J. A. (2014). Training strategic thinking: Experimental evidence. Journal of Business Research, 67(5), 785-789. https://doi.org/10.1016/j.jbusres.2013.11.045
  4. Darsazan, S., Bahrami, S., & Yosefi, B. (2021). The role of ethnic, national and global symbols of sports brand urbanism in sports motivation. Sport Psychology Studies (ie, mutaleat ravanshenasi varzeshi), -. https://doi.org/10.22089/spsyj.2021.10557.2178
  5. Esmaeili, M., Rezaei, S., & Shirvani, T. (2017). An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province. Jounal of Marketing Management, 12(35), 77-95. https://jomm.srbiau.ac.ir/article_14331.html?lang=en
  6. Eydi, H., soltanian, l., & rahmati asl, z. (2021). Presenting the Islamic Republic of Iran Branding Pattern through International Success of Elite Athletes in Sporting Events. Sport Management Studies, -. https://doi.org/10.22089/smrj.2021.9764.3256
  7. Ghodsi, P., Elahi, A. R., & Rasooli, M. (2019). Utilizing Archetype for Determination of Iran Football Pro League Brand Personality. Sport Management Studies, 11(54), 171-190. https://doi.org/10.22089/smrj.2018.5189.2017
  8. Gull, S., & Ashraf, S. M. (2012). Impact of Internal Branding on Service Employees' Quality Commitment-Study on Education Sector of Pakistan. International Journal of Business and Social Science, 3(14), 814-829. http://www.isihome.ir/freearticle/ISIHome.ir-21101.pdf
  9. Juwito, J., Achmad, Z. A., Kaestiningtyas, I., Dewani, P. K., Wahyuningtyas, D., Kusuma, R. M., . . . Febrianita, R. (2022). Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya. Journal of Community Service and Empowerment, 3(1), 9-17. https://doi.org/10.22219/jcse.v3i1.18596
  10. Keshavarz-zadeh, A., Gholami, K., & Azizi, N. (2021). Development of a Conceptual Model of Lancaster and Kurt Rail Higher Education Branding (An Approach Based on Deductive Qualitative Content Analysis). Karafan Quarterly Scientific Journal, 18(2), 271-295. https://doi.org/10.48301/kssa.2021.131157
  11. Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management. Pearson Education. https://books.google.com/books?id=zXpfzgEACAAJ
  12. Lim, K., & O'Cass, A. (2001). Consumer brand classifications: An assessment of culture-of-origin versus country-of-origin. Journal of Product & Brand Management, 10. https://doi.org/10.1108/10610420110388672
  13. Marin, G. D., & Nilă, C. (2021). Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perception. Social Sciences & Humanities Open, 4(1), 100174. https://doi.org/10.1016/j.ssaho.2021.100174
  14. Mazraeh, S., Shaemi Barzoki, A., & Safari, A. (2021). Developing an Employer Branding Model based on the Expectations of Talented Employees. Journal of Business Management, 13(2), 337-361. https://doi.org/10.22059/jibm.2021.290030.3665
  15. Mirmousa, S., Moeinadin, M., & Zadeh, S. N. (2022). Identification and prioritization of Components Effective on Personal Branding of Professional Accountants. Iranian Journal of Behavioral & Valued Accounting, 6(12), 247-277. https://www.magiran.com/paper/2401051
  16. Mirzaabolhassan Khan Ilchi, M., Karazi Mohammadvandi Azar, Z., & Majidi, N. (2022). Personal-political Branding Paradigm in Iran (Presenting the Model of Brand Promotion of Four Political Figures). Rasaneh, 33(1), 99-126. https://doi.org/10.22034/bmsp.2022.145445
  17. Morgan, A., Wilk, V., Sibson, R., & Willson, G. (2021). Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis. Tourism Management Perspectives, 39, 100848. https://doi.org/10.1016/j.tmp.2021.100848
  18. Sarlab, R., Khodadadi, M. R., & Asli, R. (2022). Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools. Sports Business Journal, 2(2), 287-299. https://doi.org/10.22051/sbj.2022.41543.1045
  19. Shavandina, O., & Kovalenko, E. (2021). Improving the analysis of financing sources of sports organizations of various organizational and legal forms in Russia. Journal of Physical Education and Sport, 21, 2001-2009. https://doi.org/10.7752/jpes.2021.s3256
  20. Smith, M., Lal, P., Oluoch, S., Vedwan, N., & Smith, A. (2021). Valuation of sustainable attributes of hard apple cider: A best-worst choice approach. Journal of Cleaner Production, 318, 128478. https://doi.org/10.1016/j.jclepro.2021.128478
  21. Sullivan, M. O., Vaughan, J., Rumbold, J. L., & Davids, K. (2021). The learning in development research framework for sports organizations. Sport, Education and Society, 1-15.
  22. Tien, N. H., Anh, D., Ngoc, P., Trang, T., & Minh, H. (2021). Brand Building and Development for the Group of Asian International Education in Vietnam. Psychology and education, 58(5), 3297-3307. http://psychologyandeducation.net/pae/index.php/pae/article/view/6023
  23. Zare, H., Shojaei, V., Hami, M., & Soleymani Tapesari, B. (2021). Evaluation of selected sports television programs in Iran based on program branding framework. Media Studies, 16(2), 83-97. https://doi.org/10.30495/mediastudies.2022.52523.1290
آمار
تعداد مشاهده مقاله: 344
تعداد دریافت فایل اصل مقاله: 342


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب