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Dehghan, Seyed Amin, Peymanfar, Mohamad Hasan. (1400). The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory. جلوه هنر, 1(2), 33-46. doi: 10.22051/sbj.2021.37889.1016
Seyed Amin Dehghan; Mohamad Hasan Peymanfar. "The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory". جلوه هنر, 1, 2, 1400, 33-46. doi: 10.22051/sbj.2021.37889.1016
Dehghan, Seyed Amin, Peymanfar, Mohamad Hasan. (1400). 'The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory', جلوه هنر, 1(2), pp. 33-46. doi: 10.22051/sbj.2021.37889.1016
Dehghan, Seyed Amin, Peymanfar, Mohamad Hasan. The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory. جلوه هنر, 1400; 1(2): 33-46. doi: 10.22051/sbj.2021.37889.1016

The Factors Affecting the Entrepreneurial Intention of Sports Science Students Based on the Planned Behavior Theory

Sports Business Journal
مقاله 3، دوره 1، شماره 2، مهر 2021، صفحه 33-46    اصل مقاله (661.39 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2021.37889.1016
نویسندگان
Seyed Amin Dehghan* 1؛ Mohamad Hasan Peymanfar2
1Master of Sports Management Student, Islamic Azad University, Yazd, Iran.
2Assistant Professor, Department of Sports Management, Faculty of Sports Sciences, Kharazmi University, Tehran, Iran.
چکیده
Purpose: The most challenging face of sports entrepreneurship is the need to progress at the same pace as the industry (Hay Dock, 2020). In this regard, sports entrepreneurship in Iran has not yet been able to identify the motivations and needs of entrepreneurs. Therefore, the present study seeks to investigate the factors affecting the entrepreneurial intention of sports science students based on the theory of planned behavior.
Method: This research is applied in purpose and survey type in the data collection method. The statistical population of the present study was sports science students of universities in Yazd province. One hundred twenty students were selected as available in State university, Islamic Azad, Payame Noor, and non-profit universities. The measuring instruments of this study were four standard questionnaires of attitude towards behavior (26 questions), mental norms (6 questions), perceived behavioral control (entrepreneurial self-confidence) (23 questions), and entrepreneurial intention (3 questions), whose validity was confirmed by various researchers.
Findings: Findings showed that the dimensions of the theory of planned behavior had a significant relationship with the entrepreneurial intention of sports science students. Also, the regression test results showed that the three dimensions of the theory of planned behavior, including attitudes toward behavior, perceived behavioral control, and mental norms had a significant effect on the entrepreneurial intention of sports students. Also, the results of ranking the dimensions of the theory of planned behavior showed that attitudes toward behavior, perceived behavioral control, and mental norms had the highest priority, respectively. Therefore, it is suggested to pay attention to the dimensions of the planned behavior theory to develop entrepreneurship among sports science students.
Originality: The originality of this article is to use the theory of planned behavior in sports entrepreneurship.
کلیدواژه‌ها
Behavioral Attitude؛ Behavioral Control؛ Entrepreneurial Intention؛ Entrepreneurial Self-Confidence؛ Mental Norms
عنوان مقاله [English]
عوامل موثر بر قصد کارآفرینی دانشجویان علوم ورزشی مبتنی بر نظریه رفتار برنامه‌ریزی شده
نویسندگان [English]
سید امین دهقان1؛ محمد حسن پیمان فر2
1کارشناسی ارشد مدیریت ورزشی، دانشگاه آزاد اسلامی، یزد، ایران.
2استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه خوارزمی، تهران، ایران.
چکیده [English]
هدف: بزرگ‌ترین چالش پیش روی کارآفرینی ورزشی، نیاز به پیشرفت با همان سرعت صنعت است (های داک،2020). در این راستا کارآفرینی ورزشی در ایران هنوز نتوانسته است انگیزه‌ها و نیازهای کارآفرینان خود را شناسایی کند. لذا مطالعه حاضر به دنبال بررسی عوامل مؤثر بر قصد کارآفرینی دانشجویان علوم ورزشی بر اساس نظریه رفتار برنامه‌ریزی‌شده است.
روش: این تحقیق ازنظر هدف کاربردی و از نظر شیوه گردآوری اطلاعات از نوع پیمایشی است. جامعه آماری پژوهش حاضر دانشجویان علوم ورزشی دانشگاه‌های سطح استان یزد بود. که تعداد 120دانشجو به‌صورت در دسترس در دانشگاه‌های دولتی، آزاد، پیام نور و غیرانتفاعی انتخاب شدند. ابزار اندازه‌گیری این پژوهش4 پرسشنامه استاندارد نگرش نسبت به رفتار (26 سؤال)، هنجارهای ذهنی (6 سؤال)، کنترل رفتاری درک شده (خودباوری کارآفرینانه) (23 سؤال) و قصد کارآفرینانه (3سؤال) بود که روایی آن توسط پژوهشگران مختلف مورد تائید قرار گرفته است.
یافته‌ها: یافته‌ها نشان داد ابعاد تئوری رفتار برنامه‌ریزی‌شده با قصد کارآفرینی دانشجویان علوم ورزشی رابطه معناداری دارد. همچنین نتایج حاصل از آزمون رگرسیون نشان داد، سه بعد تئوری رفتار برنامه‌ریزی‌شده شامل نگرش نسبت به رفتار، کنترل رفتاری درک شده و هنجارهای ذهنی بر قصد کارآفرینی دانشجویان علوم ورزشی تأثیر معناداری داشت. همچنین نتایج حاصل از رتبه‌بندی ابعاد تئوری رفتار برنامه‌ریزی‌شده نشان داد به ترتیب نگرش نسبت به رفتار، کنترل رفتاری درک شده و هنجارهای ذهنی دارای بالاترین اولویت بودند. بنابراین، پیشنهاد می‌شود جهت توسعه کارآفرینی در میان دانشجویان علم ورزشی به ابعاد تئوری رفتار برنامه‌ریزی‌شده توجه گردد.
اصالت و ابتکار مقاله: نوآوری این مقاله به جهت استفاده از نظریه رفتار برنامه‌ریزی‌شده در کارآفرینی ورزشی است.
کلیدواژه‌ها [English]
خودباوری کارآفرینانه, قصد کارآفرینی, کنترل رفتاری, نگرش رفتار, هنجارهای ذهنی
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