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Sajjadi, Seyed Nasrollah, Eskandari, Setare, Sedighi, Amir, Roshanzamir, Marzie. (1399). How Are the Coronavirus Impacts on Sport Businesses?. جلوه هنر, 1(1), 187-199. doi: 10.22051/sbj.2021.37467.1015
Seyed Nasrollah Sajjadi; Setare Eskandari; Amir Sedighi; Marzie Roshanzamir. "How Are the Coronavirus Impacts on Sport Businesses?". جلوه هنر, 1, 1, 1399, 187-199. doi: 10.22051/sbj.2021.37467.1015
Sajjadi, Seyed Nasrollah, Eskandari, Setare, Sedighi, Amir, Roshanzamir, Marzie. (1399). 'How Are the Coronavirus Impacts on Sport Businesses?', جلوه هنر, 1(1), pp. 187-199. doi: 10.22051/sbj.2021.37467.1015
Sajjadi, Seyed Nasrollah, Eskandari, Setare, Sedighi, Amir, Roshanzamir, Marzie. How Are the Coronavirus Impacts on Sport Businesses?. جلوه هنر, 1399; 1(1): 187-199. doi: 10.22051/sbj.2021.37467.1015

How Are the Coronavirus Impacts on Sport Businesses?

Sports Business Journal
مقاله 13، دوره 1، شماره 1، فروردین 2021، صفحه 187-199    اصل مقاله (565.71 K)
نوع مقاله: Review article
شناسه دیجیتال (DOI): 10.22051/sbj.2021.37467.1015
نویسندگان
Seyed Nasrollah Sajjadi1؛ Setare Eskandari* 2؛ Amir Sedighi3؛ Marzie Roshanzamir2
1Professor in Sport Management, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Tehran, Iran.
2PhD Student, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Tehran, Iran.
3PhD Student, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Pardis Alborz, Tehran, Iran.
چکیده
Purpose: This study aims to provide a public image of this process and provide valuable insight into the status and A Review of the Impact of Coronavirus on Sports businesses and help future research cover the research gaps in this field.
Methodology: This study is a library-type study in the form of a review-descriptive study. The statistical population of this study is all articles related to the impact of Coronavirus on sports and the economy from June to July 2020 that were published in local and foreign journals in the field of management, marketing, and health. But some studies have pointed to its positive effects on exercise.
Findings: After reviewing and studying the research, a higher percentage of reviews on the documents showed that the Covid-19 has damaged the sports economy, and it is not clear how long the adverse effects of Coronavirus on socio-economic status will continue. In addition to the difficulties that Coronavirus has brought, it can also get opportunities for sports and community health; Use strategies such as market segmentation, emphasis on virtual activity, and blue ocean strategy, which can turn into a chance for sports managers.
Originality: This study introduced the functions of the blue ocean strategy in the sports industry in the Coronavirus context.
کلیدواژه‌ها
COVID-19؛ Sports Economy؛ Blue Ocean Strategy؛ Market Segmentation؛ Socio-Economics
عنوان مقاله [English]
مطالعه نقش کرونا در کسب‌وکارهای ورزشی
نویسندگان [English]
سید نصرالله سجادی1؛ ستاره اسکندری2؛ امیر صدیقی3؛ مرضیه روشن ضمیر2
1استاد مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده تربیت ‌بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران.
2دانشجوی دکترا، گروه مدیریت ورزشی، دانشکده تربیت ‌بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران.
3دانشجوی دکترا، گروه مدیریت ورزشی، دانشکده تربیت ‌بدنی و علوم ورزشی، دانشگاه تهران، پردیس البرز، تهران، ایران.
چکیده [English]
هدف: هدف این مطالعه ارائه تصویری جامع از این روند و فراهم آوردن بینشـی ارزشـمند از وضعیت و وجوه مروری بر تأثیر کرونا در کسب‌وکارهای ورزشی و کمک به هدایت پژوهش‌های آتی در راستای پوشش شکاف‌های تحقیقاتی موجود در ایـن حـوزه اسـت.
روش‌شناسی: پژوهش حاضر به لحاظ روش از نوع کتابخانه‌ای که به‌صورت مطالعه مروری _ توصیفی انجام شده است. جامعه آماری آن، کلیه مقالات مرتبط با تأثیر کرونا بر ورزش و اقتصاد هستند که از خرداد تا تیرماه 1399 در نشریه‌های حوزه مدیریت، بازاریابی و سلامت انتشار یافته و در دسترس قرار گرفتند.
یافته‌ها: با بررسی و مطالعه پیرامون پژوهش‌ها، درصد بیشتری از آن‌ها معتقدند ویروس کووید- 19 به اقتصاد ورزش ضربه وارد کرده است و مشخص نیست اثرات نامطلوب کرونا بر وضعیت اقتصادی اجتماعی تا چه زمانی ادامه داشته باشد. اما برخی پژوهش‌ها به اثرات مثبت آن بر روی ورزش اشاره داشتند. کرونا علاوه بر سختی‌هایی که به همراه داشته، می‌تواند برای ورزش و تندرستی جامعه فرصت‌هایی را نیز به ارمغان آورد؛ از راهبردهایی همچون بخش‌بندی بازار، تأکید بر فعالیت مجازی و استراتژی اقیانوس آبی بهره برد که یکی از راهکارهای مدیران ورزشی تبدیل این تهدید به فرصت است.
 اصالت و ابتکار مقاله:  این مطالعه کارکردهای استراتژی اقیانوس آبی در صنعت ورزش را در زمینه کرونا معرفی کرد.
کلیدواژه‌ها [English]
اجتماعی- اقتصادی, استراتژی بلواوشن, اقتصاد ورزش, بخش‌بندی بازار, کووید-19
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آمار
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