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Dastgerdi, Mahdi, Salimi, Mahdi, Ranjbar, Nader, Khosromanesh, Rahim. (1401). Iranian Sport Tourism Development Model. جلوه هنر, 2(2), 13-32. doi: 10.22051/SBJ.2022.41749.1053
Mahdi Dastgerdi; Mahdi Salimi; Nader Ranjbar; Rahim Khosromanesh. "Iranian Sport Tourism Development Model". جلوه هنر, 2, 2, 1401, 13-32. doi: 10.22051/SBJ.2022.41749.1053
Dastgerdi, Mahdi, Salimi, Mahdi, Ranjbar, Nader, Khosromanesh, Rahim. (1401). 'Iranian Sport Tourism Development Model', جلوه هنر, 2(2), pp. 13-32. doi: 10.22051/SBJ.2022.41749.1053
Dastgerdi, Mahdi, Salimi, Mahdi, Ranjbar, Nader, Khosromanesh, Rahim. Iranian Sport Tourism Development Model. جلوه هنر, 1401; 2(2): 13-32. doi: 10.22051/SBJ.2022.41749.1053

Iranian Sport Tourism Development Model

Sports Business Journal
مقاله 2، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 13-32    اصل مقاله (676.34 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/SBJ.2022.41749.1053
نویسندگان
Mahdi Dastgerdi1؛ Mahdi Salimi2؛ Nader Ranjbar3؛ Rahim Khosromanesh* 4
1Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Imam Ali Safadasht Branch, Technical and Vocational University, Tehran, Iran.
2PhD in Sports Management, Faculty of Physical Education and Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.
3PhD in Sports Psychology, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran.
4PhD in Sports Management, Faculty of Management and Accounting, Farabi campus, University of Tehran, Tehran, Iran.
چکیده
Purpose: The tourism industry is one of the most important industries of the new century, which is very dynamic and profitable. Sports tourism is an essential part of this industry. The research aimed to identify and categorize the sports attractions in Iran and to design a development model for the sports tourism industry.
Methodology: the research method was Grounded-Theory, with a systematic approach. The sampling method was theoretical sampling. In addition to studying literature, semi-structured interviews were conducted with 35 experts, including 19 faculty members of Iranian universities and 16 travel and tourism agency professionals, to achieve theoretical saturation.
Findings: In the first part of the research, the results showed that there are 11 types of sports attractions in Iran. The second part of the research showed that identifying and analyzing sports attractions, marketing, planning, and organizing to welcome tourists are the essential measures necessary for developing sports tourism. The development of sports tourism in section tourist welcoming is related to the development of the entire tourism industry and requires investment, planning, and organization. Marketing, providing necessary services, and creating distinct and exciting experiences for tourists and satisfying them are the key variables to success in the development of the industry. All these works require the cooperation and coordination of people and organizations in the sovereign, government, public and private sectors.
Originality: We have identified and categorized the types of sports attractions in Iran and presented a comprehensive development model for the development of the sports tourism industry.
کلیدواژه‌ها
Destination Brand؛ Digital Marketing؛ Influencer Marketing؛ Tourists Welcoming؛ Viral Dissemination
عنوان مقاله [English]
الگوی توسعه صنعت گردشگری ورزشی ایران
نویسندگان [English]
مهدی دستگردی1؛ مهدی سلیمی2؛ نادر رنجبر3؛ رحیم خسرومنش4
1استادیار، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه فنی و حرفه‌ای، واحد امام علی صفادشت، تهران، ایران.
2دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه فردوسی مشهد، مشهد، ایران.
3دکتری روانشناسی ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران.
4دکترای مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران، تهران، ایران.
چکیده [English]
هدف: صنعت گردشگری یکی از مهمترین صنایع قرن جدید است که بسیار پویا و سودآور است و گردشگری ورزشی قسمت مهمی از این صنعت است. هدف پژوهش شناسایی و دسته بندی انواع جاذبه های ورزشی در ایران و طراحی مدل توسعه برای صنعت گردشگری ورزشی بود.
روش:  روش‌شناسی تحقیق، گرندد تئوری، رویکرد سیستماتیک بود. روش نمونه‌گیری از نوع نمونه‌گیری نظری بود و به منظور دستیابی به اشباع نظری، علاوه بر مطالعه متون تخصصی، با 35 نفر از متخصصان شامل 19 نفر از اعضای هیئت علمی دانشگاه‌های ایران و 16 نفر از فعالان آژانس‎های مسافرتی و جهانگردی، مصاحبه‌های نیمه ساختاریافته انجام شد.
یافته‌ها: در بخش اول تحقیق یافته ها نشان داد که 11 نوع جاذبه ورزشی در ایران وجود دارد. یافته‌های بخش دوم تحقیق نشان داد که شناسایی و تحلیل جاذبه‌های ورزشی، بازاریابی، برنامه‌ریزی و سازماندهی برای استقبال از گردشگران از مهمترین اقدامات لازم برای توسعه گردشگری ورزشی است. توسعه گردشگری ورزشی در بخش استقبال گردشگران با توسعه کل صنعت گردشگری مرتبط بوده و نیازمند سرمایه‌گذاری، برنامه‌‎ریزی و سازماندهی است. بازاریابی، ارائه خدمات لازم و خلق تجربیات متمایز و هیجان انگیز برای گردشگران و جلب رضایت آنها رمز موفقیت در توسعه این صنعت است. همه این کارها مستلزم همکاری و هماهنگی افراد و سازمان‌ها در بخش‌‎های حاکمیتی، دولتی، عمومی و خصوصی است.
اصالت و ابتکار مقاله: نویسندگان در این مقاله انواع جاذبه‌های ورزشی در ایران را شناسایی و دسته‌بندی کردند و یک الگوی توسعه جامع برای توسعه صنعت گردشگری ورزشی ارائه کرده‎اند.
کلیدواژه‌ها [English]
استقبال گردشگران, انتشار ویروسی, بازاریابی اینفلوئنسری, بازاریابی دیجیتالی, برند مقصد
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