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Mondalizadeh, Zeinab, Kavyani, Elahe. (1402). Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry. جلوه هنر, 3(2), 115-133. doi: 10.22051/sbj.2023.43092.1077
Zeinab Mondalizadeh; Elahe Kavyani. "Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry". جلوه هنر, 3, 2, 1402, 115-133. doi: 10.22051/sbj.2023.43092.1077
Mondalizadeh, Zeinab, Kavyani, Elahe. (1402). 'Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry', جلوه هنر, 3(2), pp. 115-133. doi: 10.22051/sbj.2023.43092.1077
Mondalizadeh, Zeinab, Kavyani, Elahe. Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry. جلوه هنر, 1402; 3(2): 115-133. doi: 10.22051/sbj.2023.43092.1077

Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry

Sports Business Journal
دوره 3، شماره 2 - شماره پیاپی 6، مرداد 2023، صفحه 115-133    اصل مقاله (710.32 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22051/sbj.2023.43092.1077
نویسندگان
Zeinab Mondalizadeh* 1؛ Elahe Kavyani2
1Assistant Professor, Department of Sport Management, Faculty of Sports Sciences, Arak University, Arak, Iran.
2MSc, Department of Sport Management, Faculty of Sports Sciences, Arak University, Arak, Iran.
چکیده
Purpose: This study investigated the feasibility of starting a new sports business in the Iranian shoe industry. 
Methodology: The research method was qualitative, utilizing library sources and interviews with 15 participants, including sports start-up owners and professionals from Science and Technology Park. The thematic analysis method was employed, and the sampling strategy was purposive. In addition, a questionnaire based on the AHP method was distributed among 10 participants to prioritize the key elements. In this regard, Expert Choice software was used.
Findings: The study identified economic, financial, environmental, technological, team, and market feasibility essential for launching a sports start-up in the shoe industry. Based on the Analytic Hierarchy Process approach, the prioritization of these elements was determined as economic, human resource, financial, market, technological, and environmental. In addition, the prioritization of the sub-elements of each of the feasibility studies was also presented. Sports business owners must conduct proper planning and feasibility assessments when launching sports start-ups, considering the current market conditions. The key elements identified in this study can be used for sports business projects in Iran's economy.
Originality: The research has a strategic perspective in examining the probability of successful sports startups, which has received little attention. This study also opens up a new approach to forecasting in the sports shoe industry.
کلیدواژه‌ها
Business Plans؛ Market Strategy؛ Sports Innovation؛ Start-ups
عنوان مقاله [English]
امکان‌سنجی راه‌اندازی استارتاپ‌های ورزشی: مورد مطالعه صنعت کفش ورزشی
نویسندگان [English]
زینب مندعلی‌زاده1؛ الهه کاویانی2
1استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اراک، اراک، ایران.
2کارشناسی ارشد، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اراک، اراک، ایران.
چکیده [English]
هدف: تحقیق حاضر به شناسایی عناصر کلیدی در موفقیت راه‌اندازی کسب‌و‌کار جدید در صنعت کفش ورزشی پرداخته است.
روش: روش تحقیق مورد استفاده کیفی و با استفاده از منابع کتابخانه‌ای بود که طی مصاحبه با ۱۵ شرکت‌کننده شامل صاحبان استارت آپ‌های ورزشی و متخصصان پارک علم و فناوری انجام شد. از متد تحلیل مضمون و راهبرد نمونه‌گیری هدفمند استفاده شد. همچنین، پرسشنامه‌ای بین ۱۰ شرکت‌کننده توزیع و از نرم‌افزار Expert Choice استفاده شد.
یافته‌ها: در این مطالعه عوامل اقتصادی، مالی، محیطی، فناوری، تیمی و بازار به عنوان مولفه‌های ضروری برای راه‌اندازی یک استارت آپ ورزشی در صنعت کفش شناسایی شدند. بر اساس رویکرد فرآیند تحلیل سلسله مراتبی، اولویت‌بندی این عناصر به صورت امکان‌سنجی اقتصادی، امکان‌سنجی منابع‌انسانی، امکان‌سنجی مالی، امکان‌سنجی بازار، امکان‌سنجی تکنولوژیکی و امکان‌سنجی محیطی تعیین شد. علاوه بر این اولویت‌بندی زیرعناصر هر یک از امکان‌سنجی­ها نیز ارائه شد. برای صاحبان مشاغل ورزشی بسیار مهم است که با توجه به شرایط فعلی بازار، برنامه‌ریزی مناسب و ارزیابی امکان‌سنجی را هنگام راه اندازی استارت آپ‌های ورزشی انجام دهند. عناصر کلیدی شناسایی شده در این مطالعه را می‌توان برای پروژه‌های تجاری در اقتصاد ورزش ایران مورد استفاده قرار داد.
اصالت و ابتکار مقاله: این تحقیق دارای دیدگاهی استراتژیک در بررسی احتمال موفقیت استارت آپ‌های ورزشی است، حوزه‌ای که کمتر مورد توجه قرار گرفته است. این مطالعه همچنین رویکرد جدیدی را برای پیش‌بینی در صنعت کفش ورزشی فراهم می‌نماید.
کلیدواژه‌ها [English]
استارتاپ, استراتژی بازار, طرح کسب‌و‌کار, نوآوری ورزشی
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