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Identifying the Consequences of Strategic Innovation in the Football Industry | ||
| Sports Business Journal | ||
| مقاله 6، دوره 4، شماره 3 - شماره پیاپی 11، آذر 2024، صفحه 115-139 اصل مقاله (823.86 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22051/sbj.2024.46182.1137 | ||
| نویسندگان | ||
| Seyedeh Roya Kalati1؛ Asadollah Kordnaeij2؛ Ali Saberi* 3؛ Yong-Jin Yoon4؛ Hamid Reza Yazdani5؛ Ghodratollah Bagheri6 | ||
| 1PhD Student of Sports Management, Faculty of Management and Accounting, University of Tehran, Farabi Campus, Tehran, Iran. | ||
| 2Professor, Business Management Department, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran. | ||
| 3Assistant Professor, Sports Management Department, Faculty of Management and Accounting, University of Tehran, Farabi Campus, Tehran, Iran. | ||
| 4Professor, Sports Industry Studies Department, Yonsei University, Seoul, South Korea. | ||
| 5Associate Professor, Business Management Department, Faculty of Management and Accounting, University of Tehran, Farabi Campus, Tehran, Iran. | ||
| 6Associate Professor, Sports Management Department, Faculty of Management and Accounting, University of Tehran, Farabi Campus, Tehran, Iran. | ||
| چکیده | ||
| Purpose: Strategic innovation is a type of innovation that can bring significant consequences and impacts and create considerable changes in markets and industries. However, there is little research on the consequences of strategic innovation, and the purpose of this research is to identify and conceptualize the consequences of strategic innovation in the football industry. Methodology: This research is a mixed method (qualitative-qualitative-quantitative), and in terms of purpose, it is applied to developmental research. At first, the meta-synthesis method was used in the qualitative stage, then the case study, and in the quantitative stage, the DEMATEL method was used. A systematic literature review published from 1998 to 2022 was used to collect the data in the meta-synthesis stage. The primary data for the case study was obtained by analyzing the content. Also, in the case study stage, interviews were conducted with 21 experts active in the executive and academic departments of the football industry. Content analysis was used to analyze it, and finally, in the survey phase, using a questionnaire, the DEMATEL technique was used for the final model. Findings: The research results show that the consequences of strategic innovation are categorized into five categories: value creation and customer satisfaction, becoming competitive and improving competitiveness, increasing productivity, new markets and growing market share, wealth creation, and profitability. Originality: The present research helps managers and activists of the football industry have a comprehensive view of the effects and consequences of strategic innovation in the football industry and achieve these results by applying it in football clubs. | ||
| کلیدواژه‌ها | ||
| Consequences of Strategic Innovation؛ Football Industry؛ Strategy؛ Strategic Innovation | ||
| عنوان مقاله [English] | ||
| شناسایی پیامدهای نوآوری استراتژیک در صنعت فوتبال | ||
| نویسندگان [English] | ||
| سیده رویا کلاتی1؛ اسداله کردنائیج2؛ علی صابری3؛ یونگ-جین یون4؛ حمیدرضا یزدانی5؛ قدرت‌اله باقری6 | ||
| 1دانشجوی دکتری مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران. | ||
| 2استاد گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران. | ||
| 3استادیار گروه مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران. | ||
| 4استاد گروه مطالعات صنعت ورزش، دانشگاه یانسه، سئول، کره جنوبی. | ||
| 5دانشیار گروه مدیریت بازرگانی ، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران. | ||
| 6دانشیار گروه مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشگاه تهران، دانشکدگان فارابی، تهران، ایران. | ||
| چکیده [English] | ||
| هدف: نوآوری استراتژیک نوعی از نوآوری است که می‌تواند پیامدها و تأثیرگذاری‌های عمده‌ای را به همراه داشته باشد و تحولات عظیمی در بازارها و صنایع ایجاد کند. هدف از انجام این پژوهش شناسایی و مفهوم پردازی پیامدهای نوآوری استراتژیک در صنعت فوتبال بود. روش: در این پژوهش از رویکرد آمیخته استفاده شد. هدف آن توسعه‌ای-کاربردی است. در مرحله کیفی از روش فراترکیب و سپس مطالعه موردی و در مرحله کمی از روش دیمتل نرم استفاده گردید. برای گرداوری داده‌ها در مرحله فراترکیب از مرور نظا‌مند ادبیات منتشر شده در سال‌های 1998 تا 2022 استفاده شد. سپس با روش تحلیل مضمون داده‌های اولیه برای مطالعه موردی بدست آمد. در مرحله مطالعه موردی مصاحبه با 21 نفر از خبرگان در بخش اجرایی و دانشگاهی فعال در صنعت فوتبال انجام گردید و با تحلیل محتوای مصاحبه‌ها با استفاده از پرسشنامه از تکنیک دیمتل برای مدل نهایی استفاده گردید. یافته‌ها: نتیجه پژوهش نشان می‌دهد که پیامدهای نوآوری استراتژیک در قالب پنج مقوله ارزش آفرینی و رضایتمندی مشتریان، رقابتی شدن و بهبود رقابت‌پذیری، افزایش بهره وری، بازارهای جدید و افزایش سهم بازار، ثروت آفرینی و سودآوری دسته‌بندی می‌شوند. اصالت و ابتکار مقاله: پژوهش حاضر به مدیران و فعالان صنعت فوتبال کمک میکند تا دید جامعی از تاثیرات و پیامدهای نوآوری استراتژیک در صنعت فوتبال داشته باشند و بتوانند با به کارگیری آن در باشگاه‌ها فوتبال به نتایج مورد اشاره دست یابند. | ||
| کلیدواژه‌ها [English] | ||
| استراتژی, پیامدهای نوآوری استراتژیک, صنعت فوتبال, نوآوری استراتژیک | ||
| مراجع | ||
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